Zilco International

Zilco International is the Australian leader on equestrial and riding equipaments. This is a special website designed to replace a printed catalogue

The challenge 

The main challenge here was convincing some stakeholder that a digital catalogue would be cheaper and have a much bigger ROI than the traditional annual printed catalogue

My role

As the sole designer responsible for this project, I both designed and code this entire website. I conducted multiple rounds of research. I produced sketches, wireframes, and mockups.

Defining the problem

Stakeholder interviews

I conducted interviews with representatives from Product, Marketing, Sales, Sand Leadership, across Australia, UK and Germany to understand each part of the company’s unique requirements and concerns for the design.

This project was managed across Canon and Getty Images. I conducted interviews with representatives from both companies

Customers interviews

I conducted a set of interviews with customers and used it as the basis for customer-specific designs and content.

Make

Wireframe – Low Fidelity

Rapid sketch iterations were used for directional discussions. I took feedback from our multiple different departments, and although one department’s interests would sometimes conflict with another department’s, we were able to begin closing in on a design.

Wireframe – High Fidelity

Landing page: The initial page provides all the technical information required if searching for a competition helmet. Navigation: The Navigation is located to the side on computers and laptops, and vertically on mobiles and tablets.

Show more work 

I designed this website with large images and clear concise product information to provide the user with an uncluttered and pleasing experience. Each page follows the same narrative: a descriptive image with a clear title block announcing the content of the page, then the actual content.

Clean Design

Because you have better things to do, like create, sell and grow your business.

OneClick Install™

Because you have better things to do, like create, sell and grow your business.

Very Customisable

Because you have better things to do, like create, sell and grow your business.

Premium Plugins

Because you have better things to do, like create, sell and grow your business.

The Final Design

Pathways are a key part of the Ansarada platform. They guide the progression of activity from pre due diligence in scorecards, through to execution of the deal itself in a data room. In Pathways, only had document organisation, which provides a method for creating subfolders but we know this isn’t working well for our customers.